Religio-centric fashion advantage on marketing performance: The role of innovativeness and customer responsiveness
This study aims to investigate and examine the role of religio-centric fashion advantage in mediating the relationship of innovativeness and customers responsiveness with marketing performance in religious-based fashion industry. Structural equation modeling is used to test the research hypotheses o...
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| Publicado no: | Contaduría y Administración |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Nacional Autónoma de México
2018
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=39572279010 https://www.redalyc.org/journal/395/39572279010/ https://www.redalyc.org/journal/395/39572279010/html/ https://www.redalyc.org/journal/395/39572279010/39572279010.epub https://www.redalyc.org/journal/395/39572279010/movil |
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