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Text mining social media for competitive analysis

Social media are utilised widely. Companies increasingly use social media to communicate and interact w ith customers. Much information is thereby generated and is available to everybody, including competitors. Firms need to analyse what their customers say and inter...

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Vydáno v:Tourism & Management Studies
Hlavní autoři: Germán Gémar, José Antonio Jiménez-Quintero
Médium: Artigo
Jazyk:Inglês
Vydáno: Universidade do Algarve 2015
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On-line přístup:https://www.redalyc.org/articulo.oa?id=388743883010
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