Text mining social media for competitive analysis
Social media are utilised widely. Companies increasingly use social media to communicate and interact w ith customers. Much information is thereby generated and is available to everybody, including competitors. Firms need to analyse what their customers say and inter...
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| Publicado no: | Tourism & Management Studies |
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| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade do Algarve
2015
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=388743883010 |
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