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ONLINE ADVERTISING IN THE TOURISM INDUSTRY AND ITS IMPACT ON CONSUMERS. A STUDY TO INVESTIGATE ONLINE ADVERTISING TOOLS, THE DEGREE OF USAGE AND CUSTOMER PREFERENCES
The study depicts the various tools of online advertising and their effects on customers, in particular tourists to the Algarve region in Portugal. The purpose of this study is to find out about the degree of Internet usage of travelers and tourists as well as their preferences in online advertising...
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| Izdano u: | Tourism & Management Studies |
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| Glavni autor: | |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Universidade do Algarve
2011
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| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=388743869010 |
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