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MOTIVATION-BASED CLUSTERING: AN EMPIRICAL STUDY OF VISITORS TO KRUGER NATIONAL PARK IN SOUTH AFRICA

The Kruger National Park (KNP) is a well-known, highly successful, international tourist attraction in South Africa. Competition is, however, increasing and it is important for tourism products such as this park to understand its visitors and their specific needs. This will influence growth and long...

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Detalhes bibliográficos
Publicado no:Tourism & Management Studies
Principais autores: Elmarie Slabbert, Marna Laurens
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade do Algarve 2011
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=388743868034
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