Social marketing in Brazil History, challenges and an agenda for the future
Several decades after its birth, social marketing has never become a mainstream tool in the repertoire ofsocial actors designing programsfor behavior change in Brazil. Misconceptions about marketing and prejudice against its use in social programs hinder the development of the discipline and its ful...
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| Veröffentlicht in: | Revista Portuguesa e Brasileira de Gestão |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
ISCTE-Instituto Universitário de Lisboa
2017
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=388555172003 |
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