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In his image and likeness: the Puerto Rican jíbaro as political icon

This essay explores the rhetorical power of theemblem of Luis Muñoz Marín’s Partido PopularDemocratico (PPD) during the senatorial campaignof 1940. The PPD’s emblem functioned toinvoke the archetypal myth of the jíbaro, alongwith associated cultural values and correspondingideological commitments, t...

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Publicat a:Centro Journal
Autor principal: Nathaniel I. Córdova
Format: Artigo
Idioma:Inglês
Publicat: The City University of New York 2005
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Accés en línia:https://www.redalyc.org/articulo.oa?id=37717210
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