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Facial Behaviors and Emotional Reactions in Consumer Research

Gauging emotional reactions is a cornerstone of consumer research. The most common way emotions are assessed is self-report. But self-report is notoriously unreliable, and affected by many factors that confound their interpretation. Facial expressions are objective markers of emotional states, and a...

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Publicado en:Acta de Investigación Psicológica - Psychological Research Records
Autores principales: David Matsumoto, Hyi Sung Hwang, Nick Harrington, Robb Olsen, Missy King
Formato: Artigo
Lenguaje:Inglês
Publicado: Universidad Nacional Autónoma de México 2011
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Acceso en línea:https://www.redalyc.org/articulo.oa?id=358933582006
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