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Facial Behaviors and Emotional Reactions in Consumer Research
Gauging emotional reactions is a cornerstone of consumer research. The most common way emotions are assessed is self-report. But self-report is notoriously unreliable, and affected by many factors that confound their interpretation. Facial expressions are objective markers of emotional states, and a...
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| Publicat a: | Acta de Investigación Psicológica - Psychological Research Records |
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| Autors principals: | , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidad Nacional Autónoma de México
2011
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=358933582006 |
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