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A BIBLIOMETRIC STUDY OF THE CULTURAL MODELS IN INTERNATIONAL BUSINESS RESEARCH

Culture and the influence of national cultures and cultural differences have been widely studied in International Business (IB) research especially over the past three decades. To better understand what culture actually means and its implications on firms’ international operations, several cultural...

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Detalhes bibliográficos
Publicado no:Base Revista de Administração e Contabilidade da UNISINOS
Main Authors: NUNO ROSA REIS, MANUEL PORTUGAL FERREIRA, JOÃO CARVALHO SANTOS, FERNANDO RIBEIRO SERRA
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade do Vale do Rio dos Sinos 2013
Assuntos:
Acesso em linha:https://www.redalyc.org/articulo.oa?id=337229732005
https://www.redalyc.org/journal/3372/337229732005/
https://www.redalyc.org/journal/3372/337229732005/html/
https://www.redalyc.org/journal/3372/337229732005/337229732005.epub
https://www.redalyc.org/journal/3372/337229732005/movil
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