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DETERMINANTS OF INTERNATIONAL ENTRY MODE CHOICE: A CASE STUDY OF A BRAZILIAN MULTINATIONAL

The process of decision making on the mode of entry is a complex issue in international business because of the many factors involved, and also the impact that such a decision could imply to a firm’s performance in the external market. Despite the existence of several studies on the mode of entry, m...

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Detalles Bibliográficos
Publicado en:Base Revista de Administração e Contabilidade da UNISINOS
Autores principales: DAIANE POLESELLO, MOHAMED AMAL, MARIANNE HOELTGEBAUM
Formato: Artigo
Lenguaje:Inglês
Publicado: Universidade do Vale do Rio dos Sinos 2013
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Acceso en línea:https://www.redalyc.org/articulo.oa?id=337228654008
https://www.redalyc.org/journal/3372/337228654008/
https://www.redalyc.org/journal/3372/337228654008/html/
https://www.redalyc.org/journal/3372/337228654008/337228654008.epub
https://www.redalyc.org/journal/3372/337228654008/movil
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