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DETERMINANTS OF INTERNATIONAL ENTRY MODE CHOICE: A CASE STUDY OF A BRAZILIAN MULTINATIONAL
The process of decision making on the mode of entry is a complex issue in international business because of the many factors involved, and also the impact that such a decision could imply to a firm’s performance in the external market. Despite the existence of several studies on the mode of entry, m...
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| Veröffentlicht in: | Base Revista de Administração e Contabilidade da UNISINOS |
|---|---|
| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade do Vale do Rio dos Sinos
2013
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| Schlagworte: | |
| Online Zugang: | https://www.redalyc.org/articulo.oa?id=337228654008 https://www.redalyc.org/journal/3372/337228654008/ https://www.redalyc.org/journal/3372/337228654008/html/ https://www.redalyc.org/journal/3372/337228654008/337228654008.epub https://www.redalyc.org/journal/3372/337228654008/movil |
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