STRATEGIES FOCUSING ON VALUE NETWORK: AN ANALYSIS OF EVENT PRODUCTION COMPANIES
The purpose of this article was to demonstrate that companies which compete within dynamic industries do not only adopt a single strategy. Instead, they pursue a number of strategies focusing on the value net rather than on the value chain. We carried out a survey with 47 event-planning firms based...
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| Published in: | Revista Ibero Americana de Estratégia |
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| Main Authors: | , , |
| Format: | Artigo |
| Language: | Inglês |
| Published: |
Universidade Nove de Julho
2010
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| Subjects: | |
| Online Access: | https://www.redalyc.org/articulo.oa?id=331227115009 |
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