Buying your way in: Brazil’s biggest football club internationalization strategy
Currently, most successful football clubs are global brands, but mostly from developed regions. This teaching case concerns an emerging market football club wanting to become a global brand. Flamengo, a Brazilian football club with a long history and tradition in football, not to mention a large fan...
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| Publicado no: | Cadernos EBAPE.BR |
|---|---|
| Principais autores: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Fundação Getulio Vargas
2023
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=323277352012 https://www.redalyc.org/journal/3232/323277352012/ https://www.redalyc.org/journal/3232/323277352012/html/ https://www.redalyc.org/journal/3232/323277352012/323277352012.epub https://www.redalyc.org/journal/3232/323277352012/movil |
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