Me, my place, and I: exploring consumer-place attachment in Brazil’s Northeast region
Consumers, whether more or less consciously, attach their identity to places in order to give meaning to their lives. In this research, we discuss the process by which consumers attach their identity to commercial settings, based on the extended self and place attachment theories. Through observatio...
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| Publicado no: | Cadernos EBAPE.BR |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Fundação Getulio Vargas
2020
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=323264934014 https://www.redalyc.org/journal/3232/323264934014/ https://www.redalyc.org/journal/3232/323264934014/html/ https://www.redalyc.org/journal/3232/323264934014/323264934014.epub https://www.redalyc.org/journal/3232/323264934014/movil |
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