FOREIGN ENTRY MODES UNDER INSTITUTIONAL PRESSURES: THE IMPACT OF STRATEGIC RESOURCE SEEKING AND MARKET SEEKING STRATEGIES
Multinational corporations (MNCs) are subject to the various dimensions of the external institutional environments. Institutional theory suggests that MNCs need to conform to the prevailing rules, norms and procedures of the locations where they operate in order to survive and grow. This means that...
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| Veröffentlicht in: | Revista de Ciências da Administração |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade Federal de Santa Catarina
2008
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=273520177001 |
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