INFLUENCING FACTORS OF BLOOD DONATION INTENT: PROPOSING AN EXPLORATORY MODEL

Purpose: Identify the main factors that significantly influence individuals living in the metropolitan region of Belo Horizonte / MG to donate blood.Design/methodology/approach: Methodologically, it was decided to develop a quantitative research, developed in the light of structural equation modeli...

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Argitaratua izan da:Revista de Administração da Universidade Federal de Santa Maria
Egile Nagusiak: Jefferson Rodrigues Pereira, Caissa Veloso e Sousa, Eliane Bragança de Matos, José Edson Lara, Carlos Rufín
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: Universidade Federal de Santa Maria 2020
Gaiak:
Administración y Contabilidad
Behavior
Intention
Volunteerism
Blood Donation
Social marketing
Sarrera elektronikoa:https://www.redalyc.org/articulo.oa?id=273467419004
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