Between The Fame and Joanne: parallels of Lady Gaga's career with business strategies in competitive environments

In 2018, the American singer Lady Gaga celebrates a decade of the release of her first pop album, The Fame. Ten years ago, the world through a series of more successful and awarded songs of the new generation, capable of breaking records in the disputed music industry. As every product has its lifec...

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Bibliographic Details
Published in:Revista de Administração da Universidade Federal de Santa Maria
Main Authors: Israel Bueno Simões, Carlos Alberto Gonçalves, Márcio Augusto Gonçalves, Shirlei da Conceição Domingos Silva, Elimar Silva Melo
Format: Artigo
Language:Inglês
Published: Universidade Federal de Santa Maria 2019
Subjects:
Administración y Contabilidad
Brand
Strategy
Lady Gaga
Positioning
Competitive advantage
Online Access:https://www.redalyc.org/articulo.oa?id=273460054012
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