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Between The Fame and Joanne: parallels of Lady Gaga's career with business strategies in competitive environments
In 2018, the American singer Lady Gaga celebrates a decade of the release of her first pop album, The Fame. Ten years ago, the world through a series of more successful and awarded songs of the new generation, capable of breaking records in the disputed music industry. As every product has its lifec...
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| Publicado no: | Revista de Administração da Universidade Federal de Santa Maria |
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| Main Authors: | , , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade Federal de Santa Maria
2019
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=273460054012 |
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