Knowledge Management on the implementation of a CRM Project: A Case Study
Companies face high market demand and to remain competitive they need to invest in the relationship with their customers. Customer Relationship Management (CRM) implies not only a new use of a tool but also a changing of its strategical approach to the market. As seen in previous studies, CRM projec...
Salvato in:
| Pubblicato in: | Revista de Administração da Universidade Federal de Santa Maria |
|---|---|
| Autori principali: | , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidade Federal de Santa Maria
2013
|
| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=273429771010 |
| Tags: |
Nessun Tag, puoi essere il primo ad aggiungerne!!
|