Knowledge Management on the implementation of a CRM Project: A Case Study
Companies face high market demand and to remain competitive they need to invest in the relationship with their customers. Customer Relationship Management (CRM) implies not only a new use of a tool but also a changing of its strategical approach to the market. As seen in previous studies, CRM projec...
Tallennettuna:
| Julkaisussa: | Revista de Administração da Universidade Federal de Santa Maria |
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| Päätekijät: | , , |
| Aineistotyyppi: | Artigo |
| Kieli: | Inglês |
| Julkaistu: |
Universidade Federal de Santa Maria
2013
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| Aiheet: | |
| Linkit: | https://www.redalyc.org/articulo.oa?id=273429771010 |
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