Knowledge Management on the implementation of a CRM Project: A Case Study
Companies face high market demand and to remain competitive they need to invest in the relationship with their customers. Customer Relationship Management (CRM) implies not only a new use of a tool but also a changing of its strategical approach to the market. As seen in previous studies, CRM projec...
Uloženo v:
| Vydáno v: | Revista de Administração da Universidade Federal de Santa Maria |
|---|---|
| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidade Federal de Santa Maria
2013
|
| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=273429771010 |
| Tagy: |
Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!
|