AMOR À MARCA: APLICAÇÃO DA TEORIA LOVEMARKS EM DESTINO TURÍSTICO
O objetivo da presente pesquisa é investigar a aplicação da Teoria Lovemarks no contexto do destino turístico Natal-RN, Brasil. O estudo, de caráter quantitativo descritivo, se propôs a testar um modelo teórico com base nas dimensões da Teoria Lovemarks, sendo elas: mistério, sensualidade, intimidad...
সংরক্ষণ করুন:
| প্রকাশিত: | Turismo - Visão e Ação |
|---|---|
| প্রধান লেখক: | , |
| বিন্যাস: | Artigo |
| ভাষা: | Português |
| প্রকাশিত: |
Universidade do Vale do Itajaí
2023
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://www.redalyc.org/articulo.oa?id=261075383009 https://www.redalyc.org/journal/2610/261075383009/ https://www.redalyc.org/journal/2610/261075383009/html/ https://www.redalyc.org/journal/2610/261075383009/261075383009.epub https://www.redalyc.org/journal/2610/261075383009/movil https://doi.org/10.14210/rtva.v25n3.p561-580 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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