Is Transcreation Another Way of Translating? Subtitling Estrella Damm’s Advertising Campaigns into English
The current international advertising scenario has led to a new professional profile within advertising translation called transcreator. Transcreation has an explicit call for creativity and semiotic and cultural adaptation. Beer advertising has tried to respond to this call by undergoing significan...
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| Pubblicato in: | Íkala, revista de lenguaje y cultura |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad de Antioquia
2023
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=255076378009 https://www.redalyc.org/journal/2550/255076378009/ https://www.redalyc.org/journal/2550/255076378009/html/ https://www.redalyc.org/journal/2550/255076378009/255076378009.epub https://www.redalyc.org/journal/2550/255076378009/movil https://doi.org/10.17533/udea.ikala.v28n2a09 |
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