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Sustainability marketing strategies of companies in Mexico
To bridge the gap in the sustainability marketing literature, this research aims to identify sustainability marketing strategies (SMS) in companies through their sustainability reports in Mexico. The empirical analysis used data from 47 firms from different sectors listed on the Mexican Stock Exchan...
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| Publicado no: | Cuadernos de Administración |
|---|---|
| Main Authors: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad del Valle
2022
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=225075675007 |
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