Visual neuromarketing strategies in two shopping malls in the city of Cúcuta, Colombia
For a couple of decades, neuroscience has positioned itself as a space for research that cuts across multiple disciplines and sciences. Its contributions generate new discussions within education, psychology, and, of course, marketing. Neuromarketing is a young field of study that is still being def...
Guardado en:
| Publicado en: | Cuadernos de Administración |
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| Autores principales: | , , |
| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Universidad del Valle
2021
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| Materias: | |
| Acceso en línea: | https://www.redalyc.org/articulo.oa?id=225075674002 https://www.redalyc.org/journal/2250/225075674002/ https://www.redalyc.org/journal/2250/225075674002/html/ https://www.redalyc.org/journal/2250/225075674002/225075674002.epub https://www.redalyc.org/journal/2250/225075674002/movil https://doi.org/10.25100/cdea.v37i71.11195 |
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