The impact of market orientation on the financial performance of MSMES (micro, small and medium enterprises) in Bogotá
This paper presents a study of the Market Orientation (MO) concept and its relationship with Financial Performance (FP) in Bogotá-based MSMEs. The primary source of information was collected using the MARKOR (Kohli & Jaworski, 1990) scale, adapting it to the SMEs¿ context in Bogotá. The findings wer...
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| Udgivet i: | Cuadernos de Administración |
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| Principais autores: | , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad del Valle
2011
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=225022711010 |
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