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Pricing strategies and levels and their impact on corporate profitability

Price policy definition is one of the most important decisions in management as it affects corporate profitability and market competitiveness. Despitethe importance that prices take in organizations, it appears that this element has not received proper attention by many academics and marketerssince...

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Detalles Bibliográficos
Publicado en:Revista de Administração - RAUSP
Principais autores: Deonir De Toni, Gabriel Sperandio Milan, Evandro Busata Saciloto, Fabiano Larentis
Formato: Artigo
Idioma:Inglês
Publicado: Universidade de São Paulo 2017
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Acceso en liña:https://www.redalyc.org/articulo.oa?id=223450454002
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