Pricing strategies and levels and their impact on corporate profitability
Price policy definition is one of the most important decisions in management as it affects corporate profitability and market competitiveness. Despitethe importance that prices take in organizations, it appears that this element has not received proper attention by many academics and marketerssince...
Gardado en:
| Publicado en: | Revista de Administração - RAUSP |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade de São Paulo
2017
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=223450454002 |
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