Ticket consumption forecast for Brazilian championship games
For the efficiency of sales and marketing management of athletic clubs, it is crucial to find a way to appropriately estimate the level of demand for sporting events. More precise estimates allow for an appropriate financial and operational plan and a higher quality of service delivered to the fans....
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| Vydáno v: | Revista de Administração - RAUSP |
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| Hlavní autoři: | , , , , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidade de São Paulo
2017
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=223449798008 |
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