The commercial cycle from the viewpoint of operant behavioral economics: effects of price discounts on revenues received from services
The relationship between supply and demand generates commercial cycles. Operant behavioral economics explain that these cycles are shaped by three-term bilateral contingencies – situations that create supply and demand responses and which, in turn, generate reinforcing or punitive consequences that...
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| Publicat a: | Revista de Administração - RAUSP |
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| Autor principal: | |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade de São Paulo
2016
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=223446848008 |
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