Information overload, choice deferral, and moderating role of need for cognition: Empirical evidence
Choice deferral due to information overload is an undesirable result of competitive environments. The neoclassical maximization models predict that choice avoidance will not increase as more information is offered to consumers. The theories developed in the consumer behavior field predict that some...
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| Publicat a: | Revista de Administração - RAUSP |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade de São Paulo
2016
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=223444809004 |
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