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The convergence challenge: an analysis of the ecosystem of free-to-air TV in Brazil

The rising pace of innovation that is typical of current business reality and the convergence of a series of industries mean that the structure of strategies must increasingly rely on tools that are capable of monitoring information exchange and resources within and among industries, identifying eve...

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Dettagli Bibliografici
Pubblicato in:Revista de Administração - RAUSP
Autori principali: Marco Aurélio de Souza Rodrigues, Paula Castro Pires de Souza Chimenti, Antônio Roberto Ramos Nogueira
Natura: Artigo
Lingua:Inglês
Pubblicazione: Universidade de São Paulo 2011
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Accesso online:https://www.redalyc.org/articulo.oa?id=223418642005
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