Communication practices in global product development projects of Brazilian multinational firms
This study sought to identify the most frequent and important communication practices used in the global product development projects of Brazilian multinationals and to analyze whether these communication practices vary according to certain project characteristics. The study has an exploratory natur...
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| Veröffentlicht in: | Revista de Administração - RAUSP |
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| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade de São Paulo
2010
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=223414862004 |
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