Neuromarketing: Its current status and research perspectives
This document aims to conduct a literature review in order to identify evolution and research trends in the area of neuromarketing. To achieve this objective, a science mapping approach was adopted. Science mapping is an innovative and appropriate tool used in systematic literature reviews by integr...
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| Pubblicato in: | Estudios Gerenciales |
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| Autori principali: | , , , , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad ICESI
2020
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=21265891014 https://www.redalyc.org/journal/212/21265891014/ https://www.redalyc.org/journal/212/21265891014/html/ https://www.redalyc.org/journal/212/21265891014/21265891014.epub https://www.redalyc.org/journal/212/21265891014/movil |
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