Personal values and gift giving act: a proposed connection
The consumption of gifts is relevant and many commerce sales are carried out during traditional times of gift-giving, such as Christmas. The objective of this paper is to propose and validate a model that measures the influence of personal values in the act of gift giving, also considering the role...
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| Udgivet i: | Estudios Gerenciales |
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| Principais autores: | , , |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad ICESI
2020
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| Online adgang: | https://www.redalyc.org/articulo.oa?id=21265006009 https://www.redalyc.org/journal/212/21265006009/ https://www.redalyc.org/journal/212/21265006009/html/ https://www.redalyc.org/journal/212/21265006009/21265006009.epub https://www.redalyc.org/journal/212/21265006009/movil |
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