Analizando la compra de marcas privadas: evidencia empírica desde Chile
As of 2003 private brands held sharesof overall supermarket sales of 8% inArgentina, 2% in Brazil, 5% in Chile,and 5% in Colombia. In light of theirsuccess in Europe, private labels inLatin America have a huge potential.Yet the question needs to be raisedas to why private brands have notsecured a la...
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| Pubblicato in: | Estudios Gerenciales |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Universidad ICESI
2006
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=21210104 https://www.redalyc.org/journal/212/21210104/ https://www.redalyc.org/journal/212/21210104/html/ https://www.redalyc.org/journal/212/21210104/21210104.epub https://www.redalyc.org/journal/212/21210104/movil |
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