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MANAGING UNCERTAINTY IN PRODUCT INNOVATION USING MARKETING STRATEGIES
Innovation is an important factor in increasing competitiveness of Brazilian enterprises. On the other hand, innovative projects are characterized by many technical and market uncertainties. This article proposes incorporating marketing strategies into risk management methods for the development of...
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| Publicado en: | JISTEM: Journal of Information Systems and Technology Management |
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| Main Authors: | , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Universidade de São Paulo
2016
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=203247790004 |
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