O IMPACTO DA ABORDAGEM DE VENDAS NA ACEITAÇÃO DE PRODUTOS COM INOVAÇÕES TECNOLÓGICAS
With the intention to verify the influence of sales approaches in the process of acceptance and use of products with technological innovations, a survey using the Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) was made. Through structural equation modeling, it was identifi...
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| Publicat a: | JISTEM: Journal of Information Systems and Technology Management |
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| Autors principals: | , , |
| Format: | Artigo |
| Idioma: | Português |
| Publicat: |
Universidade de São Paulo
2013
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=203226385011 |
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