Influence of McLuhan's Theoretical Approaches and Technologies in Advertising
This paper aims to become a theoretical reference for future researchers in this regard and in turn seeks to build new forms of thinking based on an analysis of the current state of art in the subject matter of study enriching it with the discursive argument from the interpretation and approach of t...
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| Izdano u: | Razón y Palabra |
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| Glavni autor: | |
| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Pontificia Universidad Católica del Ecuador
2017
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| Teme: | |
| Online pristup: | https://www.redalyc.org/articulo.oa?id=199552192011 |
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