LA EFICACIA DE LA PUBLICIDAD SOCIAL EN LAS REDES SOCIALES. UN EXPERIMENTO ONLINE CON USUARIOS JÓVENES
Although many studies have been carried out on advertising effectiveness, there has been little research as yet on the effectiveness of social advertising, and even less in the context of social networks. In this article we aim to discover which models of persuasive communication are most effective...
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| Veröffentlicht in: | Razón y Palabra |
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| Hauptverfasser: | , , |
| Format: | Artigo |
| Sprache: | Espanhol |
| Veröffentlicht: |
Pontificia Universidad Católica del Ecuador
2013
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| Schlagworte: | |
| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=199525737034 |
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