Intellectual property and industry performance in Brazil

Purpose: To analyze the influence of trademark registration and patent application on the economic-financial performance of publicly traded companies in the Brazilian manufacturing industry between 1995 and 2014. Originality/value: The approach offers critical reflections for decision making by firm...

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Библиографические подробности

Опубликовано в::	RAM. Revista de Administração Mackenzie
Главные авторы:	Marina B. Silva, José R. Santana
Формат:	Artigo
Язык:	Inglês
Опубликовано:	Universidade Presbiteriana Mackenzie 2022
Предметы:	Administración y Contabilidad
Online-ссылка:	https://www.redalyc.org/articulo.oa?id=195473094001 https://www.redalyc.org/journal/1954/195473094001/ https://www.redalyc.org/journal/1954/195473094001/html/ https://www.redalyc.org/journal/1954/195473094001/195473094001.epub https://www.redalyc.org/journal/1954/195473094001/movil
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