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A FRAMEWORK TO ANALYZE AFFORDANCES WHEN USING BIG DATA AND ANALYTICS IN ORGANIZATIONS: A PROPOSAL
Purpose: The article presents the development of a framework to analyze the use of big data and analytics in organizations. The framework is based on affordance theory and actor-network theory (ANT). Originality/value: Big data and analytics are a set of tools and techniques that are not new, but re...
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| Publicat a: | RAM. Revista de Administração Mackenzie |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade Presbiteriana Mackenzie
2019
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=195462075002 |
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