PLANNING TECHNOLOGICAL BUSINESSES: A STUDY OF MARKET POSITIONING AND THE VALUE CHAIN
Purpose: To evaluate the applicability, contributions, and adaptations required for a decision support model in the context of a business model’s definition. The business model refers to 10 technological projects. Originality/gap/relevance/implications: The paper attempts to empirically validat...
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| Vydáno v: | RAM. Revista de Administração Mackenzie |
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| Hlavní autoři: | , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Universidade Presbiteriana Mackenzie
2017
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=195451957004 |
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