Consumer financial sacrifice: proposing a scale
In the Marketing field, although the term sacrifice has usually been associated with the perceived value, studies about the 'financial sacrifice' for the purchase are still incipient. Through a literature review, it was possible to identify gaps both for measurement and for an adequate definition of...
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| Publicat a: | Revista de Administração FACES Journal |
|---|---|
| Autors principals: | , , , , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Universidade FUMEC
2018
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=194057962006 https://www.redalyc.org/journal/1940/194057962006/ https://www.redalyc.org/journal/1940/194057962006/html/ https://www.redalyc.org/journal/1940/194057962006/194057962006.epub https://www.redalyc.org/journal/1940/194057962006/movil https://doi.org/10.21714/1984-6975FACES2018V17N3ART5802 |
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