STRATEGIC ALIGNMENT THROUGH COMPETITIVE PRIORITIES IN CAPITAL GOODS COMPANIES
The purpose of this paper is to ascertain the strategic alignment of com - panies producing capital goods and deploying competitive priorities, from the standpoint of dyadic relationships. To collect the data, semi-structured questionnaires were used for a sample consisting of 113 respondents from 8...
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| Veröffentlicht in: | Revista de Administração FACES Journal |
|---|---|
| Hauptverfasser: | , |
| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidade FUMEC
2014
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=194031553005 |
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