INVESTIGATING DRIVING FACTORS OF HDTV ADOPTION IN BRAZIL

This article examines how different factors affect the adoption intention by Brazilian consumers of HD pay-TV services. Fifteen interviews with potential users (high income individuals) were initially conducted to identify stimuli and barriers to adoption. A survey was then carried out on a convenie...

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Detalhes bibliográficos
Publicado no:Revista de Administração FACES Journal
Principais autores: Daniel da Hora Alves Lima, Luis Fernando Hor-Meyll, Jorge Brantes Ferreira, Jorge Ferreira da Silva
Formato: Artigo
Idioma:Inglês
Publicado em: Universidade FUMEC 2012
Assuntos:
Administración y Contabilidad
HDTV
Innovators
Consumer behavior
Barriers to adoption
Diffusion of innovations
Acesso em linha:https://www.redalyc.org/articulo.oa?id=194024910002
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