INVESTIGATING DRIVING FACTORS OF HDTV ADOPTION IN BRAZIL
This article examines how different factors affect the adoption intention by Brazilian consumers of HD pay-TV services. Fifteen interviews with potential users (high income individuals) were initially conducted to identify stimuli and barriers to adoption. A survey was then carried out on a convenie...
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| Publicado no: | Revista de Administração FACES Journal |
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| Principais autores: | , , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade FUMEC
2012
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=194024910002 |
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