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The U. S. Presidential Elections from the Point Of View of the European Press

Public relations strategies based on dramatizations are key tools for successful electoral campaigns. Press offices play a fundamental role as theater directors, turning their leaders into great actors. What at first glance looks like a theatrical performance is, more than ever before, what happened...

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Dades bibliogràfiques
Publicat a:Norteamérica. Revista Académica del CISAN-UNAM
Autors principals: Carlos de las Heras-Pedrosa, Carmen Jambrino-Maldonado, Patricia Iglesias-Sánchez, Jairo Lugo Ocando
Format: Artigo
Idioma:Inglês
Publicat: Universidad Nacional Autónoma de México 2019
Matèries:
Accés en línia:https://www.redalyc.org/articulo.oa?id=193766362003
https://www.redalyc.org/journal/1937/193766362003/
https://www.redalyc.org/journal/1937/193766362003/html/
https://www.redalyc.org/journal/1937/193766362003/193766362003.epub
https://www.redalyc.org/journal/1937/193766362003/movil
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