Rethinking the information dimension of marketing
This article discusses the information dimension of marketing from a technical, theoretical and behavioral perspective. It also comments the relationship between marketing and the library and information science (LIS). It is an exploratory and descriptive study and its qualitati...
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| Publicat a: | Biblios |
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| Autors principals: | , |
| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
University of Pittsburgh
2017
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| Matèries: | |
| Accés en línia: | https://www.redalyc.org/articulo.oa?id=16152972003 |
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