Plan estrategico de mercadeo: Biblioteca Conmemorativa Orton CATIE/IICA
This article proposes a strategic marketing plan for the Orton Memorial Library. It looks for increasing the use of electronic services and develop new ones, with the purpose of satisfy new needs of users. The proposed strategies includes: marketing oriented to clients, public relations strengthenin...
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| Publicado no: | Biblios |
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| Autor principal: | |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Pittsburgh
2001
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| Assuntos: | |
| Acesso em linha: | https://www.redalyc.org/articulo.oa?id=16110303 |
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