CREATIVE MARKETING STRATEGY AND EFFECTIVE EXECUTION ON PERFORMANCE IN PAKISTAN
The purpose of the current research is to determine the influence of creative marketing strategies and effective execution on business unit performance. Moreover, strategic orientation and environ- mental uncertainty are used as moderating variables. Data are coll...
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| Pubblicato in: | RAE - Revista de Administração de Empresas |
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| Autori principali: | , |
| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Fundação Getulio Vargas
2016
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| Soggetti: | |
| Accesso online: | https://www.redalyc.org/articulo.oa?id=155148577007 |
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