BRAND EQUITY OF LAHORE FORT AS A TOURISM DESTINATION BRAND
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of...
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| Publicado en: | RAE - Revista de Administração de Empresas |
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| Principais autores: | , , |
| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Fundação Getulio Vargas
2015
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| Assuntos: | |
| Acceso en liña: | https://www.redalyc.org/articulo.oa?id=155139753006 https://www.redalyc.org/journal/1551/155139753006/ https://www.redalyc.org/journal/1551/155139753006/html/ https://www.redalyc.org/journal/1551/155139753006/155139753006.epub https://www.redalyc.org/journal/1551/155139753006/movil |
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