Influence of discount price announcements on consumer's behavior
The theoretical framework that underpins this research study is based on the Prospect Theory formulated by Kahneman and Tversky, and Thaler's Mental Accounting Theory. The research aims to evaluate the consumers' behavior when different patterns of discount are offered (in percentage and absolute va...
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| Vydáno v: | RAE - Revista de Administração de Empresas |
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| Hlavní autoři: | , , , |
| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
Fundação Getulio Vargas
2012
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| Témata: | |
| On-line přístup: | https://www.redalyc.org/articulo.oa?id=155124720007 |
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