GLOBAL MARKETING STRATEGY: THE CASE OF A BORN GLOBAL SOFTWARE FIRM IN COLOMBIA
Born globals are a phenomenon that is increasingly being observed and researched around the globe. Yet, few studies exist that research born globals' marketing strategies. This paper sheds light on the global marketing strategy of a small software firm in Colombia that globalized instantly and that...
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| Udgivet i: | Revista Ciencias Estratégicas |
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| Hovedforfatter: | |
| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Universidad Pontificia Bolivariana
2010
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| Fag: | |
| Online adgang: | https://www.redalyc.org/articulo.oa?id=151316944008 |
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