Competencia Electoral en México. La configuración de un sistema de partidos competitivo
This article acknowledges the importance of electoralmarketing for the success of political campaigns, as well asthe ways in which marketing infl uences electoral behavior.However, the article questions whether marketing is thesole and determining factor, and it examines how twoother factors play ou...
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| Veröffentlicht in: | Espiral |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universidad de Guadalajara
2003
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| Online-Zugang: | https://www.redalyc.org/articulo.oa?id=13802803 |
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